On November 20, 2013 at a meeting of the Ottawa Transit Commission, ReThink911 announced its upcoming Ottawa-Toronto ad campaign and spoke out against efforts to change Ottawa’s advertising policy in response to the first ReThink911 ad campaign. The highlight of the meeting came when the commissioners were treated to video footage of Building 7’s collapse on the large screen above them.
David Long, a 9/11 survivor and head of 911JusticeCanada, read statements on behalf of himself and Bob McIlvaine, whose son Bobby died on September 11 at the World Trade Center. Isabelle Beenen read a statement on behalf of AE911Truth, officially announcing the upcoming launch of the ad campaigns in Ottawa and Toronto. ReThink911’s new campaign and the events of the Transit Commission meeting made headlines in local newspapers the following day.