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ReThink911’s “New York Times Billboard” (40th St. and 8th Ave). Photo: Scott Star.

Installed on the afternoon of October 31, ReThink911’s 29-foot by 13-foot billboard will stand tall in the shadow of the New York Times Building throughout the month of November, intriguing 100,000 passersby each day and calling upon the Times to cover this vitally important issue.

Official Kickoff Event on November 2: Join us!

Join Us in New York on Saturday, November 2 for free pizza, free ReThink911 t-shirts and an afternoon of fun and action.

Where: Siena Pizza, 274 West 40th St. at the corner of 40th St. and 8th Ave, right underneath our attention grabbing billboard. See it on Google Maps

When: Saturday, November 2 – 1pm until 5pm.

What’s waiting for you: free pizza until 3pm, a free ReThink911 t-shirt (if you can commit to coming back two more times during the month to leaflet), thousands of fliers to hand out, and dozens of likeminded folks! Join this event on Facebook

The Plan for the rest of the November: at least four people leafleting from 4:30pm to 6pm every weekday until Thanksgiving. New Yorkers – please attend at least 2 of these afternoons! With our presence we will magnify the power of the billboard and send a strong message to the NY Times.

Stay tuned for our “contact the editor” campaign next week.

Thank you for getting involved!

Billboard Pictures: